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I turn customer data and market insight into decisions that move revenue
Two and a half years at Accenture building CRM and lifecycle systems. An MSc Marketing Management student at EDHEC working on real strategy projects for La Redoute, Lacoste, P&G, Lesaffre, and Carrefour. I work at the intersection of commercial thinking, customer analytics, and execution — and I use AI the same way a good analyst uses Excel: as a tool that makes the work sharper, not the point of the work.
01
B2B GTM
Distributor GTM Intelligence
Lesaffre · Positioning + enablement · +20% adoption
02
Product Strategy
L'Oréal Men's Grooming — Brainstorm Challenge
L'Oréal · AI-personalization concept · Conjoint analysis
03
Ops Analytics
Retail KPI Dashboard
ExxonMobil · Wait time –10% · 5+ locations
04
CRM · Accenture
Lifecycle Segmentation — Salesforce
Accenture · 35+ stakeholders · +25% open rate
05
Strategy
Lacoste US Market Entry
EDHEC · Urban segmentation + brand positioning
06
Market Research
Carrefour BIO Consumer Segmentation
EDHEC · Marketplace performance + CSR strategy
07
🏆 Contest Winner
La Redoute Growth Strategy
EDHEC · E-commerce GMV + marketplace innovation · Top 5 of 40+ teams
08
Content Strategy
LinkedIn Content Engine
Personal brand · 3× impressions · 1,200+ followers
📊
Customer & market analytics
Segmentation, behavioural analysis, CRM data — turning numbers into decisions a business can act on
🎯
GTM & positioning strategy
Market entry, distributor enablement, audience targeting — building the story before the launch, not after
⚙️
CRM & lifecycle systems
Salesforce, journey design, trigger logic, A/B testing — full-cycle from brief to deployment
🤝
Stakeholder management
35+ stakeholder environments at Accenture — translating between business, tech, and client teams without losing the thread
🧠
AI-assisted research & workflows
Using Claude, ChatGPT, and AI tools to accelerate insight synthesis, competitor research, and content production
📈
Ops & performance reporting
Tableau dashboards, KPI frameworks, retail ops analytics — making the data visible at the right resolution