I build the systems behind the strategy — lifecycle engines, GTM frameworks, and CRM architectures that move real metrics. EDHEC '25 · 2.5 years at Accenture.
"I work where strategy meets execution — CRM architecture, lifecycle engines, and GTM frameworks that turn goals into measurable outcomes."
Over 2.5 years across Accenture, ExxonMobil, and consulting projects in Europe, I've worked at the intersection of CRM, customer lifecycle, and growth execution — not just strategy decks, but the actual workflows, campaigns, and data pipelines that move metrics.
At Accenture I owned end-to-end CRM delivery in Salesforce — working across 35+ stakeholders to design and deploy lifecycle systems that drove +25% open rates, +20% CTR, and +15% retention.
At ExxonMobil I turned customer interaction data into retail campaign optimizations contributing to a 15% sales increase — while building KPI dashboards that exposed peak-window problems invisible in daily averages.
More recently I've been working on GTM and positioning projects for Lesaffre, Lacoste, and Carrefour across European markets — sharpening how I think about customer adoption, distributor engagement, and market entry.
Segmentation, behavioral analysis, CRM data — turning numbers into decisions a business can act on immediately.
Market entry, distributor enablement, audience targeting — building the story before the launch, not after.
Salesforce, journey design, trigger logic, A/B testing — full-cycle from brief to deployment.
35+ stakeholder environments at Accenture — translating between business, tech, and client teams without losing the thread.
Using AI tools to accelerate insight synthesis, competitor research, and content production — the tool, not the point.
Tableau, Power BI, KPI frameworks, retail ops analytics — making data visible at the right resolution.
The Mirror and the Machine — Social media's reckoning with society. How platforms built for connection became engines of division, distraction, and identity distortion.
Most companies don't have a CRM strategy. They have a list of emails and a send button. Here's what actually moved our retention numbers — rebuilding around behavioral signals, not calendar blasts...
We interviewed 20+ distributors for a B2B GTM project. Every single one said the same thing in different words: "The product is fine. We just don't know how to sell it."
Averages hide everything that matters. At ExxonMobil we were measuring daily wait times. The actual problem was a 2-hour spike that averaged out of sight entirely...
Looking for roles in growth marketing, CRM, or GTM strategy across Europe, Middle East, and Asia. Available from May 2026. No agencies please.
